MEET OUR PRESIDENT & CEO
Prior to being CEO and Founder of the Global Advertising Charity Network, Sabrina Simmons spent 20 years executing global projects, developing strategic plans, and managing creative services for a variety of organizations. Described as an “innovative and restorative leader,” Sabrina has spent her entire career working with individuals and organizations to succeed across multiple geographies. Sabrina is recognized around the world as the gold standard in project management and has worked with teams to create, develop, and manage numerous strategic campaigns, consumer strategies, and initiatives from inception to implementation.
Sabrina holds a Master’s Degree in Public Administration from the University of Central Florida; Minor in Legal Studies; and is a certified Project Management Professional by the Project Management Institute.
Sabrina is passionate about women and children. She understands the challenges low-income women and single mothers face, as she was faced with the same challenges. Her perseverance and determination, along with the support of nonprofit organizations such as GACN helped her become independent, confident, and successful. Sabrina has a son who is actively serving his country as a United States Marine, and a daughter in high school.
Specific career highlights from 2004 – 2019
Hilton Grand Vacations
Partnered with domestic and international stakeholders to successfully facilitate and execute global projects. Oversaw the implementation of digital strategies across 53 owned and managed resorts. Identified and implemented business process improvements to improve speed to market. Demonstrated dedication to restorative leadership principles, serving up innovative solutions with a focus on community and collaboration. Developed and recommended strategies to retain more than 310K Club Members around the world.
Vistana Signature Experiences
Led consumer strategies and projects for 24 high-end vacation ownership resort properties across 11 destinations. Oversaw marketing campaigns, personalized experiences, and consumer engagement initiatives for Sheraton and Westin Vacation Clubs. Partnered with Norwegian Cruise Lines, Marriott, Interval International, Aspire Lifestyles, Collette, Allianz Insurance, and other hospitality institutions to create additional club benefit programs yielding increased ROI’s.
Starwood Hotels & Resorts
Facilitated continuous improvement events to optimize end-to-end value streams. Worked closely with logistics planning teams across the enterprise to drive team member engagement and strategic thinking. Proposed, planned, and implemented new processes that generated revenue.
- Guardian ad litem (GAL) – Seminole County Eighteenth Judicial Circuit Court
- Special Events Volunteer- Children’s Home Society of Florida
- General Volunteer – The National Alliance on Mental Illness of Greater Orlando