Google My Business is a great tool to attract more customers. It helps you connect with customers and drive traffic to your physical location using Google maps.
Here are nine effective Google My Business secrets to help your business grow and be successful.
1. Create Google posts
Write clear, concise, and keyword-rich Google My Business posts. Make sure to include keywords in your posts because this is what Google searchers will see first on the Google search results page.
2. Add images to your Google My Business Listing
Providing images will increase the likelihood that searchers will click on your listing.
You can use social media sites such as Facebook and Twitter to tell potential customers about your Google My Business listing. This increases the reach of your posts, thus increasing the chances that potential customers will find you when searching for your business.
Listings with photos are 2x as likely to be considered reputable and get 35% more clicks.
3. Apply for verification to increase trust in your listings
One of the most important secrets is to get your listing verified because it adds credibility and authority to your business.
Verified listings rank higher than unverified listings.
4. Add videos to your Google My Business listing
Google loves videos, so why not take advantage of that? You can also attach a video right from YouTube under settings.
Adding videos to your listing will help customers get to know your business better.
5. Add business hours to your profile
Adding operating hours will increase the likelihood that potential customers find you when searching for your business on Google.
Your business hours should be accurate and specific to increase the effectiveness of your listing.
6. Introduce special offers and promotions
Make your listing a top priority, so it should always be updated to reflect the newest specials and promotions that you are offering.
7. Request reviews from customers
Customers are more likely to check out Google reviews before they purchase your products or services. As a reminder, you can’t ask customers for reviews in the Google My Business dashboard, so the best way to request reviews is through email or reaching out on social media platforms like Twitter and Facebook.
90% of people read reviews before purchasing
8. Make sure your profile is up to date
It is very important to make sure your profile is up to date because Google uses this information when someone searches for your business on Google maps.
When people search for businesses, they are likely to click on Google My Business results over any other result in the search engine.
Each listing provides users with tons of useful information, including your business hours, telephone number and website address.
Local businesses receive 94% of calls from GMB between Monday and Friday
9. Showcase your products
Another effective secret is to showcase your products.
Adding photos of your product will help potential customers feel more comfortable about investing in your product if its visible on Google maps. Showing off all the different creative ways you can use your product can also be another great way to attract customers.
In summary, these secrets are methods Google uses to help people find your business. It is important to create posts, provide images, attach videos, introduce special offers or promotions and request Google reviews through email or social media.