Growing a strong brand is critical for business success. However, it can be a difficult task for business owners if they don’t have the resources to dedicate to growing their brand. Here are a few tips to help you grow a successful brand.
1. Know your business
To grow a strong brand for your business, business owners need to know its business model and how that business can be profitable. A good business plan often contains the value proposition of that business and how the business will make a profit under different conditions. Without this knowledge, business owners cannot grow their brands to succeed in marketing efforts.
You have 7 seconds to make a first impression, so your brand needs to be well-designed from the get-go, with a clear message.
2. Get to know your market personas to grow a strong brand
Will your business offer consistently high-quality products or services? Do you have loyal customers who pay for those products and/or services? If so, great! That also means that you’ll need to know how to market yourself through the channels where those people spend time (social media, etc).
73% of people prefer brands that personalize the shopping experience. Customized emails and offering special deals are readily accepted by shoppers.
3. Develop a unique brand voice
You won’t have a business without a brand, so it’s important to find your niche and develop a voice for that business. How do you set yourself apart from other companies in your industry? Look at the business model of similar brands- what makes them unique?
Once you know who you’re talking to and how they want to connect with your business, you can set up a business voice and tone.
4. Don’t be afraid to experiment with social media
Social media has opened up an entirely new way for business owners to grow their brand and business as well as connect with their customers in ways never thought possible. Before the arrival of the Internet/social networking sites like Twitter, LinkedIn and Facebook, it was very hard for businesses to have one-on-one interaction with their customers. Customers could only speak to business through telephone calls or letters- businesses had no idea what their customers really wanted until they made it themselves (or hired a company like yours) and presented it.
5. Be creative
Remember that your business is not the only business in your industry, state or city. A business’ goal is to stand out in the crowd, which means they need to be unlike any business that you’ve seen before. That’s the magic of business- it’s all about creativity and thinking outside the box.
It takes between 5-7 impressions to even start creating brand awareness. Consistency is everything. When creating content for your brand’s social media channels, make sure it repeatedly emphasizes your brand message.
6. Show customers what your business can do for them
Instead of just telling your customers how great your business is, show them how your products and services have helped other customers. Social proof is extremely beneficial, so take advantage of it!
7. Be consistent with brand marketing
Brand marketing is an essential business activity that needs a lot of things going right if a business wants to succeed with strong branding. A brand should provide value, so being able to have good marketing skills will put your business in the best position for success.
54% of consumers want to see more video content from brands they support. Video content is known to be one of the most engaging types of content out there, both for social media and blog platforms.